From starting in a shed to aiming to be a billion dollar company, the road to success is a 24/7 mission.

George Heaton is the owner and creative director of the British luxury streetwear brand, Represent.

In this conversation George and Steven discuss topics such as, why a work-life balance is bullshit, changing his life and writing his rules for success, how Represent was almost destroyed, and why he doesn’t believe in motivation.

• (02:04 ) What is the mission you're on?


• (02:14 ) What made you obsessed with winning?


• (02:14 ) What influence did your father have on you?


• (04:01 ) What was your brother Mike like?


• (04:28 ) What did your parents do for a living?


• (04:52 ) Did you always grow up wanting to be in fashion?


• (05:36 ) The influence your older brother had on you


• (06:33 ) When was the idea of Represent born?


• (09:02 ) Where did that chip on your shoulder come from?


• (09:35 ) What was his shedding phase like?


• (11:31 ) Starting Represent in 2012


• (14:01 ) Why don't people start?


• (16:28 ) How do you feel now about the old products you used to make in the shed?


• (17:13 ) What do you say to people who want to start their business?


• (17:59 ) Trying to scale the business


• (19:12 ) Hiring people


• (25:15 ) How do people get the answers they need to take them to the next level?


• (26:08 ) What made you step out of the CEO position and hire a CEO?


• (28:29 ) A phase where you didn't like yourself


• (30:17 ) How did you know you wanted to change?


• (33:20 ) Creating those next steps for the business?


• (39:53 ) Creating a solid company culture


• (40:48 ) Self-awareness


• (42:06 ) Staying in touch with the business side of things as a creative


• (45:47 ) The letter that nearly ended Represent


• (50:02 ) Company lawsuit


• (53:03 ) What his experience of it was at that time


• (55:19 ) What makes Represent special?


• (57:33 ) What is it about Represent that we don't see?


• (00:59:32 ) People stealing Represent's designs


• (01:02:02 ) How do you view money now?


• (01:03:47 ) What it's been like trying to create a life outside of the business


• (01:05:03 ) The brand being linked to your self-esteem and identity


• (01:08:58 ) How important is it that you surround yourself with the right people?


• (01:10:25 ) Romantic Relationships?


• (01:15:04 ) Opinions on work-life balance?


• (01:19:51 ) Advice on how to run a clothing line


• (01:23:37 ) How to get the motivation to go do the thing


• (01:24:38 ) What have you learned from hiring?


• (01:26:07 ) What if Michael decided he wanted to stop?


• (01:29:29 ) What is next for George?


• (01:31:01 ) What is the next goal?


• (01:32:21 ) What are you good at?


• (01:35:30 ) The next guest's question

You can purchase all Represent products, here: https://bit.ly/3PyaKoX

Follow George:

Twitter - https://bit.ly/4cosMDP

Instagram - https://bit.ly/3xh1crW

Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb

My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook

Follow me:

https://beacons.ai/diaryofaceo

Sponsors:

Shopify: http://shopify.com/bartlett

Uber: https://p.uber.com/creditsterms

Vodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/Steven-Bartlett-Digital-SOS?cid=psoc-ent_li_ebu_/brnd/Stevenbartlett01/aws/11.23/SB

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